The Anti-Fear Playbook for Dentists with Dr. Mike Sonick
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▶ Apply to partner with a virtual orthodontic team to keep 100% ortho in-house today.
➡️ Keep 100% of ortho patients in-house with a dedicated virtual ortho team: Apply Now
🎟️ Sign up for our next Live Workshop: Register Here
🤝Access instant Invisalign savings by becoming a Friend of Two Front. Save thousands of dollars a year here.
This episode is brought to you by Two Front.
Two Front dentists start 10-50 Invisalign patients a month with an all-in-one virtual orthodontic platform that guarantees Invisalign predictability and quadruples profitability.
No lab fees. No ClinChecks. No headaches.
▶ Apply to partner with a virtual orthodontic team to keep 100% ortho in-house today.
- (01:17) - Welcome and guest intro – Dr. Mike Sonick and panel
- (03:20) - Why he wrote Treating People, Not Patients
- (10:43) - Danny Meyer’s hospitality lessons for dentistry
- (11:39) - Vulnerability over fear – the anti-fear exam philosophy
- (18:55) - Details matter – move the salt shaker mindset
- (21:00) - Tangibles – menus, names, aromatherapy, Unreasonable Hospitality
- (22:00) - Can you teach hospitality – vision and hiring for teachability
- (23:43) - We’re in the hospitality business that does dentistry
- (25:48) - The NLP coach moment – from unconscious to systemized competence
- (26:52) - Is hospitality teachable – experiential training
- (28:05) - Hiring filter – who wants to be taught and who doesn’t
- (29:31) - The step-by-step hiring funnel – Culture Index, Zoom, shortlist
- (34:58) - Transformative mindset, mentorship, and awareness
- (41:19) - Roles, ethics, and why most complaints are about the team
- (57:08) - AI vs hospitality – why human connection still wins
- (01:00:27) - Coachman’s five traits recap and Mike’s integrity moment
- (01:02:12) - Above and beyond – car service, post-op care, referrals
- (01:05:27) - The Ritz story and wrap-up
- (01:07:01) - Where to get the book and weekly team training on YouTube
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Dr. Ingrid Murra
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Dr. Kyle Stanley
Dr. Christian Coachman
The Happy Dentist Podcast
The Happy Dentist is a Two Front Podcast // Brought to you by The Two Front Media Network
▶ Apply to partner with a virtual orthodontic team to keep 100% ortho in-house today.
Listen to this episode on the go:
🍎 Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-happy-dentist-podcast/id1768163916
🟢 Spotify: https://open.spotify.com/show/3gl2Kwr1I3ZscksAsDUDW8?si=bde0aacd6d724ade
Dr. Ingrid Murra
📤 Sign up for Ingrid’s newsletter for proven systems on growing your practice and offering aligner treatment effectively: Sign Up Now
Dr. Kyle Stanley
Dr. Christian Coachman
The Happy Dentist Podcast
The Happy Dentist is a Two Front Podcast // Brought to you by The Two Front Media Network
▶ Apply to partner with a virtual orthodontic team to keep 100% ortho in-house today.
Listen to this episode on the go:
🍎 Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-happy-dentist-podcast/id1768163916
🟢 Spotify: https://open.spotify.com/show/3gl2Kwr1I3ZscksAsDUDW8?si=bde0aacd6d724ade
